It’s been almost two decades since I swapped my theatre degree for a desk at an agency.
Currently I'm practicing my brand of copy writing and creative direction at agencies around the city from the comfort of my living room. In the before times, I was most recently leading the creative charge on multiple brands across a variety of categories and helping manage the work, hopes, fears and dreams of a team of nine creatives at Grip Limited.
Previously I’ve done everything from oversee multi-million-dollar car shoots to write post-surgery patient manuals. During my career I’ve helped achieve the first double digit single store sales growth percentage for KFC in almost 10-years. I created a campaign that raised Budweiser’s association with hockey by +10pts during their non-NHL sponsorship era. I’ve successfully launched Canada’s #1 Radler, a new category of off-road vehicle for Can-Am and a goldfish-fighting cracker for Bear Paws. And I once had a chicken predict the outcome of world cup games. I’ve been through a lot when I think about it. I could probably use a drink if you want to chat. You can email me at jcollins16@gmail.com, or find me on LinkedIn if you want to be all professional about it.
I’ve Worked At:
June 2021 - Present
Creative Director
October 2017 - December 2020
Associate Creative Director
July 2016 - October 2017
Senior Copywriter - Associate Creative Director
November 2008 - July 2016
Intern - Associate Creative Director
I’ve Worked On
KFC, Pizza Hut, Budweiser, Bud Light (brands), Honda, Acura, RE/MAX, Hershey's, Twisted Tea, Stella Artois, Kokanee, Guinness Extra Stout, Angry Orchard Cider, Hotels.ca, Expedia.ca, Allergan, Boehringer Ingleheim, Sunnybrook Health Sciences Centre, Certified General Accountants, Bacardi, The Beverly Hotel, Dare Foods, Sabra, Mucho Burrito, RBC, Mydoh, Can-Am, Nature Clean, CSLMS, Aurora Cannabis, San Rafael ‘71