Acura

Our Acura clients gave us the opportunity and budget to do the first Canadian brand work in years. I returned their trust and confidence by almost backing a truck into that beautiful, orange NSX on day 2 of our 7-day shoot. Almost.

How do you bring the Acura brand campaign of “LESS TALK. MORE DRIVE.” to life in a traditionally static medium? Well, we turned to an old device that was starting to see a resurgence in our lives again. QR codes linked to high-performance videos were placed over the full script text of each video in order to obstruct the words from the reader and truly replace the TALK, with the DRIVE.

CW: Max Vermeir | ADs: Hiten Patel & Robin Soukvilay

back to work