Bud Light Radler

“What’s a Radler?” - 8 out of 10 Canadians in 2016.

We clearly had some work to do when we launched Bud Light Radler in 2017 and by keeping things simple we turned it into the #1 selling Radler in Canada.

We didn’t just want to dominate the category, we wanted to create a whole new occasion for it. So, we hosted BRUNCHFEST, now an annual event in Toronto and a great place to see maple syrup in beards.

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