Budweiser

Beer and sports go together like Instagram and my crippling insecurity. Through Budweiser I’ve had the opportunity to work across multiple sports’ sponsorships and work around not having one in particular.

Despite not having the NHL sponsorship this campaign was able to raise Budweiser’s association to hockey by over 10-points amongst people with not much to do with their afternoons.

And this sneaky little activation won the Grand Clio at the Clio Sports awards.

There was a time when putting your face in a hole on Facebook was all the rage. This face-hole was designed to let the multi-cultural population of Canada (read we as a nation weren’t in the tournament back then) support their team in the World Cup. What began as an application for Budweiser Canada’s page was picked up across several global markets, saw more than 2 Million engagements and picked up a One Show pencil.

When the Jays clinched a playoff spot in 2016, we had 10-days from brief to ship this spot. You’d think we had two-weeks by the looks of it.

These NFL sponsorship spots are proof that anything Earl Mann reads will sound good. Even if I write it.

This was the first 3D face-hole application to be done in Facebook.

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