Aurora Cannabis

Legal cannabis work is a lot like my TV pilot. Both are filled with endless potential, but very few people are going to see it. So, here’s a sample of the work I’ve been doing across the Aurora Cannabis portfolio for the last few years.

How do you launch a product that you can’t sell, or show, or even say for that matter? We did it by making a different one.

When it’s the first Valentine’s Day under legalization and you have a weed that makes you randy, you let people know about it. In a way that completely adheres to strict government regulations and in no way touts the potential libido boosting effects of your product of course.

AD: Nathalie Black

To help educate budtenders (yes, that’s what they’re called) on Aurora’s new recreational weed products we created an adult colouring book that featured custom illustrations inspired by each strain. Turned out that giving them homework they could do stoned was wildly popular.

CW: Andrew Parson | AD: Robin Soukvilay

A selection of retail posters from two years of legalized weed. Is some of it low hanging fruit? Maybe. But you try dealing with Health Canada on this stuff.

In early 2020, The Duke and Duchess of Sussex, announced they were planning on relocating from the UK. We saw this as a golden opportunity to remind the royal couple of one special thing about Canada; legal weed. We designed posters to be placed in English pubs to inform the royals that while they may be forgoing their titles, they would not have to forgo their highness here.

CW: Max Vermeir | AD: Nathalie Black

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